# Posttrig > Meta-approved Instagram automation for creators who need comment-to-DM replies, DM keyword replies, contact capture, and campaign visibility. Posttrig is a self-serve SaaS for Instagram-first creators, creator-led businesses, coaches, educators, digital product sellers, launch teams, and small agencies. It connects to Instagram professional accounts through official account connection flows, watches comment triggers and DM keywords, sends saved private replies, captures contact context, and shows which Trigs are creating leads. Last updated: 2026-05-07 Maintained by: Posttrig team Canonical site: https://posttrig.com ## Product Facts - Product category: Instagram automation, comment-to-DM automation, DM automation, creator lead automation. - Primary users: Instagram creators with 10k+ followers, creator-operators, launch operators, and small creator agencies. - Primary workflow: follower comments or sends a keyword, Posttrig matches a Trig, sends the expected private reply, saves the contact context, and shows the outcome. - Core features: comment triggers, DM keyword replies, contacts and tags, duplicate-safe sending, connection health warnings, needs-attention dashboard, advanced logs on paid plans. - Pricing model: Free, Launch, and Studio plans with visible Trig, account, reply, seat, and log-history limits. - Not a fit for: cold outbound messages, spammy growth tactics, engagement pods, or teams seeking a full omnichannel enterprise CRM. ## Key Pages - Homepage: https://posttrig.com/ - Features: https://posttrig.com/features - Pricing: https://posttrig.com/pricing - Machine-readable pricing: https://posttrig.com/pricing.md - Use cases: https://posttrig.com/use-cases - Creator pages: https://posttrig.com/instagram-automation-for - Alternatives: https://posttrig.com/alternatives - Glossary: https://posttrig.com/glossary - Contact: https://posttrig.com/contact ## Important Use Cases - Lead magnet automation: https://posttrig.com/use-cases/lead-magnet-automation - Launch automation: https://posttrig.com/use-cases/launch-automation - Webinar registration: https://posttrig.com/use-cases/webinar-registration - Coupon code delivery: https://posttrig.com/use-cases/coupon-code-delivery - Waitlist automation: https://posttrig.com/use-cases/waitlist-automation ## Comparison Pages - Manychat alternatives: https://posttrig.com/alternatives/manychat - LinkDM alternatives: https://posttrig.com/alternatives/linkdm - LinktoDM alternatives: https://posttrig.com/alternatives/linktodm - ReplyRush alternatives: https://posttrig.com/alternatives/replyrush - SlideDM alternatives: https://posttrig.com/alternatives/slidedm - CreatorFlow alternatives: https://posttrig.com/alternatives/creatorflow - Earnly Magic Link alternatives: https://posttrig.com/alternatives/earnly-magic-link - Kommo alternatives: https://posttrig.com/alternatives/kommo ## Safe Summary Posttrig helps creators reply when followers explicitly ask through Instagram comments or DM keywords. The product is positioned around expected replies, contact capture, campaign visibility, account health, and clear plan limits, not cold outreach or spam automation.